{"id":727,"date":"2017-09-20T17:59:35","date_gmt":"2017-09-20T15:59:35","guid":{"rendered":"https:\/\/www.ungrandmarche.fr\/blog\/?p=727"},"modified":"2022-02-24T16:23:27","modified_gmt":"2022-02-24T15:23:27","slug":"choisir-ses-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/choisir-ses-reseaux-sociaux\/","title":{"rendered":"Choisir ses r\u00e9seaux sociaux"},"content":{"rendered":"<p>D\u2019apr\u00e8s une \u00e9tude Harris Interactive, 76% des internautes fran\u00e7ais utilisent les r\u00e9seaux sociaux au moins une fois par mois. Facebook, Instagram, Pinterest, Twitter\u2026 Profitez de ces opportunit\u00e9s pour promouvoir vos produits et cr\u00e9er du lien avec vos potentiels clients\u00a0! Avant de se lancer, <strong>choisir ses r\u00e9seaux sociaux est essentiel<\/strong>. Le secret est de se positionner l\u00e0 o\u00f9 vous serez actif. C&#8217;est parti, on vous explique tout.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<h2><img data-attachment-id=\"740\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/choisir-ses-reseaux-sociaux\/facebook\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/facebook.png?fit=256%2C256&amp;ssl=1\" data-orig-size=\"256,256\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/facebook.png?fit=256%2C256&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/facebook.png?fit=256%2C256&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-740\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/facebook.png?resize=40%2C40&#038;ssl=1\" alt=\"facebook - Un Grand March\u00e9\" width=\"40\" height=\"40\" srcset=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/facebook.png?w=256&amp;ssl=1 256w, https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/facebook.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 40px) 100vw, 40px\" data-recalc-dims=\"1\" \/>\u00a0Facebook<\/h2>\n<hr \/>\n<p>Leader incontest\u00e9 des r\u00e9seaux sociaux, Facebook est devenu un m\u00e9dia strat\u00e9gique utilis\u00e9 par des entreprises de tous les secteurs. Dans le domaine cr\u00e9atif, de nombreux contenus peuvent \u00eatre valoris\u00e9s pour augmenter votre notori\u00e9t\u00e9 et promouvoir vos produits.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<ul>\n<li>Des publications de vos articles renvoyant vers votre boutique<\/li>\n<li>Des partages d\u2019actualit\u00e9s de votre domaine\u00a0: \u00e9tudes, articles de presse, vid\u00e9os\u2026<\/li>\n<li>Des contenus attractifs\u00a0: DIY, articles de votre blog\u2026<\/li>\n<li>Des publications de vos actualit\u00e9s\u00a0: activit\u00e9 du jour, \u00e9v\u00e9nements\u2026<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<blockquote>\n<p><span style=\"color: #4bbecf;\"><strong><img data-attachment-id=\"4382\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/definir-ses-profils-de-livraison\/conseils\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-orig-size=\"80,80\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conseils\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4382 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?resize=80%2C80&#038;ssl=1\" alt=\"Conseils Un Grand March\u00e9\" width=\"80\" height=\"80\" data-recalc-dims=\"1\" \/><\/strong><\/span><\/p>\n<p>Malgr\u00e9 vos efforts, vous n\u2019arrivez pas \u00e0 gagner de nouveaux \u00ab\u00a0fans\u00a0\u00bb sur votre page\u00a0? Facebook propose un programme de publicit\u00e9 capable de cibler les utilisateurs selon l\u2019\u00e2ge, le genre, la situation g\u00e9ographique\u2026 Une solution \u00e0 moindre co\u00fbt (puisque c\u2019est \u00e0 vous de d\u00e9finir le montant de votre publicit\u00e9) pour promouvoir votre boutique, vos cr\u00e9ations, vos prochains \u00e9v\u00e9nements\u2026<\/p>\n<\/blockquote>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p><strong>Rythme conseill\u00e9 : 4 publications \/ semaine<\/strong><\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<h2><img data-attachment-id=\"737\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/choisir-ses-reseaux-sociaux\/instagram\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?fit=512%2C512&amp;ssl=1\" data-orig-size=\"512,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"instagram\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?fit=512%2C512&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-737\" src=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/instagram.png?resize=40%2C40&#038;ssl=1\" alt=\"instagram - Un Grand March\u00e9\" width=\"40\" height=\"40\" srcset=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?w=512&amp;ssl=1 512w, https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?resize=263%2C263&amp;ssl=1 263w, https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?resize=360%2C360&amp;ssl=1 360w, https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/instagram.png?resize=297%2C297&amp;ssl=1 297w\" sizes=\"(max-width: 40px) 100vw, 40px\" data-recalc-dims=\"1\" \/>\u00a0Instagram<\/h2>\n<hr \/>\n<p>Votre activit\u00e9 est cr\u00e9ative et visuelle, Instagram l\u2019est aussi\u00a0! R\u00e9seau social de partage d\u2019images, vous allez pouvoir valoriser votre travail et votre univers sous forme d\u2019album photo. Conseill\u00e9e par l\u2019\u00e9quipe, cette application mobile se pr\u00eate parfaitement aux activit\u00e9s du fait-main. Mise en sc\u00e8ne de vos produits, coulisses de votre atelier, humeur du jour\u2026 connectez-vous \u00e0 de potentiels acheteurs et interagissez avec les comptes que vous aimez.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p>\u00c0 chaque photo est associ\u00e9 un texte court (jouez sur l\u2019humour) et des hashtags (#). L\u00e0 encore, la cr\u00e9ativit\u00e9 est de mise pour d\u00e9finir les mots-cl\u00e9s qui vous apporteront des retours. Pour compl\u00e9ter votre liste, n\u2019h\u00e9sitez pas \u00e0 vous inspirer de comptes Instagram qui vous ressemblent.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<blockquote>\n<p><span style=\"color: #4bbecf;\"><strong><img data-attachment-id=\"4382\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/definir-ses-profils-de-livraison\/conseils\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-orig-size=\"80,80\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conseils\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4382 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?resize=80%2C80&#038;ssl=1\" alt=\"Conseils Un Grand March\u00e9\" width=\"80\" height=\"80\" data-recalc-dims=\"1\" \/><\/strong><\/span><\/p>\n<p>Pour affiner le type de publication que vous devez mettre en avant, pas de secret, testez\u00a0! En ce sens, vous allez pouvoir analyser les photos qui ont eu le plus de retours. Est-ce la qualit\u00e9 de la photo\u00a0? Le texte\u00a0? Les hashtags\u00a0? Le jour et l\u2019heure de publication\u00a0?<\/p>\n<\/blockquote>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p><strong>Rythme conseill\u00e9 : 1 publication \/ jour<\/strong><\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<h2><img data-attachment-id=\"742\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/choisir-ses-reseaux-sociaux\/pinterest\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?fit=512%2C512&amp;ssl=1\" data-orig-size=\"512,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pinterest\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?fit=512%2C512&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-742\" src=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/pinterest.png?resize=40%2C40&#038;ssl=1\" alt=\"Pinterest - Un Grand March\u00e9\" width=\"40\" height=\"40\" srcset=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?resize=263%2C263&amp;ssl=1 263w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?resize=360%2C360&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/pinterest.png?resize=297%2C297&amp;ssl=1 297w\" sizes=\"(max-width: 40px) 100vw, 40px\" data-recalc-dims=\"1\" \/>\u00a0Pinterest<\/h2>\n<hr \/>\n<p>Avec Pinterest, cr\u00e9ez des tableaux (par th\u00e8me) et \u00e9pinglez vos photos. Tout comme Instagram, ce r\u00e9seau social est bas\u00e9 sur l\u2019image, \u00e0 la diff\u00e9rence que chaque photo est rattach\u00e9e \u00e0 un lien pouvant renvoyer vers votre boutique. L\u2019id\u00e9al pour augmenter vos visites\u00a0! En \u00e9pinglant les images d\u2019autres internautes de la communaut\u00e9, c\u2019est aussi l\u2019occasion de partager vos coups de c\u0153ur, vos centres d\u2019int\u00e9r\u00eat, les visuels qui vous inspirent.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p><strong>Rythme conseill\u00e9 : 1 tableau \/ semaine<\/strong><\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<h2><img data-attachment-id=\"736\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/choisir-ses-reseaux-sociaux\/43-twitter-512\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?fit=512%2C512&amp;ssl=1\" data-orig-size=\"512,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"43-twitter-512\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?fit=512%2C512&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-736\" src=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?resize=40%2C40&#038;ssl=1\" alt=\"twitter - Un Grand March\u00e9\" width=\"40\" height=\"40\" srcset=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?resize=263%2C263&amp;ssl=1 263w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?resize=360%2C360&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?resize=297%2C297&amp;ssl=1 297w\" sizes=\"(max-width: 40px) 100vw, 40px\" data-recalc-dims=\"1\" \/>\u00a0Twitter<\/h2>\n<hr \/>\n<p>Twitter peut se caract\u00e9riser comme g\u00e9n\u00e9rateur d\u2019informations en temps r\u00e9el avec des publications limit\u00e9es \u00e0 140 caract\u00e8res. Ce r\u00e9seau social s\u2019adresse \u00e0 des personnes, entreprises et communaut\u00e9s dynamiques qui vont chercher \u00e0 interagir quotidiennement sur des sujets tr\u00e8s divers. Son atout majeur est sa viralit\u00e9, c\u2019est-\u00e0-dire la facilit\u00e9 de partage d\u2019une publication d\u2019un mur \u00e0 un autre (retweet).<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<blockquote>\n<p><img data-attachment-id=\"4381\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/definir-ses-profils-de-livraison\/attention-2\/\" data-orig-file=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/attention-e1607435353809.png?fit=80%2C80&amp;ssl=1\" data-orig-size=\"80,80\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"attention\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/attention-e1607435353809.png?fit=80%2C80&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/attention-e1607435353809.png?fit=80%2C80&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4381 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2019\/09\/attention-e1607435353809.png?resize=80%2C80&#038;ssl=1\" alt=\"Conseils Un Grand March\u00e9\" width=\"80\" height=\"80\" data-recalc-dims=\"1\" \/><\/p>\n<p>Pour r\u00e9ussir sa strat\u00e9gie sur Twitter, il est important d\u2019\u00eatre ultra-connect\u00e9. En effet, la simple publication d\u2019actualit\u00e9s est souvent insuffisante pour percer sur ce r\u00e9seau. Votre priorit\u00e9, interagir avec les personnes, les marques, les personnalit\u00e9s qui se rapportent \u00e0 votre activit\u00e9 de cr\u00e9ation, au fait-main.<\/p>\n<\/blockquote>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p><strong>Rythme conseill\u00e9 : 4 tweets \/ semaine<\/strong><\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<h2><img data-attachment-id=\"760\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/choisir-ses-reseaux-sociaux\/icone_youtube\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?fit=512%2C512&amp;ssl=1\" data-orig-size=\"512,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"icone_youtube\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?fit=512%2C512&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-760\" src=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/icone_youtube.png?resize=40%2C40&#038;ssl=1\" alt=\"Youtube - Un Grand March\u00e9\" width=\"40\" height=\"40\" srcset=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?resize=263%2C263&amp;ssl=1 263w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?resize=360%2C360&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/icone_youtube.png?resize=297%2C297&amp;ssl=1 297w\" sizes=\"(max-width: 40px) 100vw, 40px\" data-recalc-dims=\"1\" \/>\u00a0Youtube<\/h2>\n<hr \/>\n<p>Un contenu vid\u00e9o g\u00e9n\u00e8re plus de trafic que n\u2019importe quel autre support. Une chance pour d\u00e9velopper votre notori\u00e9t\u00e9 et favoriser l\u2019engagement du public sur vos autres r\u00e9seaux. Cependant, la qualit\u00e9 est de mise pour valoriser votre image. Un contenu peu professionnel sera mal per\u00e7u. Heureusement, il n\u2019est pas n\u00e9cessaire d\u2019\u00eatre sur chaque r\u00e9seau \u00ab\u00a0par principe\u00a0\u00bb, mais si vous avez des comp\u00e9tences dans ce domaine, saisissez cette opportunit\u00e9 ! Pr\u00e9sentation de votre atelier, tutoriel DIY, conseils du jour\u2026 Soyez cr\u00e9atif\u00a0!<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<blockquote>\n<p><strong><span style=\"color: #4bbecf;\"><img data-attachment-id=\"4382\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/definir-ses-profils-de-livraison\/conseils\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-orig-size=\"80,80\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conseils\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4382 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?resize=80%2C80&#038;ssl=1\" alt=\"Conseils Un Grand March\u00e9\" width=\"80\" height=\"80\" data-recalc-dims=\"1\" \/><\/span><\/strong><\/p>\n<p>Pour assurer le succ\u00e8s de votre vid\u00e9o, favoriser les vid\u00e9os courtes, dynamiques et humoristiques. En gardant un ton l\u00e9ger avec un contenu informatif et divertissant, vous attiserez la sympathie de votre audience.<\/p>\n<\/blockquote>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p><strong>Rythme conseill\u00e9 : 1 vid\u00e9o \/ 2 semaines<\/strong><\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<hr \/>\n<blockquote>\n<p><img data-attachment-id=\"4381\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/definir-ses-profils-de-livraison\/attention-2\/\" data-orig-file=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/attention-e1607435353809.png?fit=80%2C80&amp;ssl=1\" data-orig-size=\"80,80\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"attention\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/attention-e1607435353809.png?fit=80%2C80&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/attention-e1607435353809.png?fit=80%2C80&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4381 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2019\/09\/attention-e1607435353809.png?resize=80%2C80&#038;ssl=1\" alt=\"Conseils Un Grand March\u00e9\" width=\"80\" height=\"80\" data-recalc-dims=\"1\" \/><\/p>\n<p>M\u00eame si les r\u00e9seaux sociaux vont vous permettre de faire conna\u00eetre votre boutique, \u00e9vitez les strat\u00e9gies de sur-promotion de vos produits. Cr\u00e9ez du contenu attractif et exclusif en jouant sur le storytelling : votre activit\u00e9 du jour, votre personnalit\u00e9, vos humeurs, votre lieu de vie, votre chat (grande tendance\u00a0!)\u2026 En bref, valorisez la proximit\u00e9 (mais bien contr\u00f4l\u00e9e).<\/p>\n<p>Pour en savoir plus, retrouvez notre article\u00a0: <a href=\"https:\/\/www.ungrandmarche.fr\/blog\/2017\/09\/20\/strategie-digitale-reseaux-sociaux\/\">D\u00e9velopper sa strat\u00e9gie digitale sur les r\u00e9seaux sociaux<\/a>.<\/p>\n<\/blockquote>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #4bbecf;\"><img data-attachment-id=\"4382\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/definir-ses-profils-de-livraison\/conseils\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-orig-size=\"80,80\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conseils\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4382 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?resize=80%2C80&#038;ssl=1\" alt=\"Conseils Un Grand March\u00e9\" width=\"80\" height=\"80\" data-recalc-dims=\"1\" \/><\/span><\/strong><\/p>\n<p style=\"text-align: left;\">Si vous n\u2019\u00eates pas familier avec certains r\u00e9seaux sociaux, n\u2019h\u00e9sitez pas \u00e0 observer et vous familiariser \u00e0 chaque plateforme. Un bon utilisateur fera de vous un bon communicant pour votre boutique.<\/p>\n<\/blockquote>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019apr\u00e8s une \u00e9tude Harris Interactive, 76% des internautes fran\u00e7ais utilisent les r\u00e9seaux sociaux au moins une fois par mois. Facebook, Instagram, Pinterest, Twitter\u2026 Profitez de ces opportunit\u00e9s pour promouvoir vos produits et cr\u00e9er du lien [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[140,153],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/blog-reseaux-sociaux-header-2-1.jpg?fit=3000%2C1200&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paLiV3-bJ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/posts\/727"}],"collection":[{"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/comments?post=727"}],"version-history":[{"count":13,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/posts\/727\/revisions"}],"predecessor-version":[{"id":4488,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/posts\/727\/revisions\/4488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/media\/765"}],"wp:attachment":[{"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/media?parent=727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/categories?post=727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/tags?post=727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}