{"id":745,"date":"2017-09-20T17:55:52","date_gmt":"2017-09-20T15:55:52","guid":{"rendered":"https:\/\/www.ungrandmarche.fr\/blog\/?p=745"},"modified":"2022-02-24T16:23:31","modified_gmt":"2022-02-24T15:23:31","slug":"strategie-digitale-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/strategie-digitale-reseaux-sociaux\/","title":{"rendered":"D\u00e9velopper sa strat\u00e9gie digitale sur les r\u00e9seaux sociaux"},"content":{"rendered":"<p>Au quotidien, votre <strong>strat\u00e9gie digitale sur les r\u00e9seaux sociaux<\/strong> va vous permettre d&#8217;interagir avec votre public et de promouvoir votre notori\u00e9t\u00e9 sur le net. Avec quelques astuces, devenez de v\u00e9ritables community managers !<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<hr \/>\n<h2>Connectez le lien de votre boutique sur les r\u00e9seaux sociaux<\/h2>\n<hr \/>\n<p>Avant toute chose, il est important de bien param\u00e9trer votre profil sur les diff\u00e9rents r\u00e9seaux que vous avez choisi d\u2019exploiter. La rubrique \u00ab\u00a0\u00c0 propos\u00a0\u00bb doit mentionner en quelques mots\u00a0:<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<ul>\n<li>Qui \u00eates-vous\u00a0?<\/li>\n<li>Que faites-vous\u00a0?<\/li>\n<li>O\u00f9 retrouver vos produits\u00a0?<\/li>\n<\/ul>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p>Veillez \u00e0 bien indiquer l\u2019adresse web de votre boutique Un Grand March\u00e9. Un peu fain\u00e9ants, les internautes souhaitent avoir l\u2019information en un coup d\u2019\u0153il. Ne ratez pas cette occasion de gagner des visiteurs. D\u2019autant plus que la g\u00e9n\u00e9ration de liens am\u00e9liore le r\u00e9f\u00e9rencement naturel de votre boutique.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<div class=\"su-accordion su-u-trim\">\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Facebook : Param\u00e9trer sa boutique<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p><img data-attachment-id=\"4490\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/strategie-digitale-reseaux-sociaux\/renseigner-son-lien-sur-facebook\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Renseigner-son-lien-sur-Facebook.gif?fit=907%2C607&amp;ssl=1\" data-orig-size=\"907,607\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Renseigner-son-lien-sur-Facebook\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Renseigner-son-lien-sur-Facebook.gif?fit=300%2C201&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Renseigner-son-lien-sur-Facebook.gif?fit=907%2C607&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4490 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/Renseigner-son-lien-sur-Facebook.gif?resize=907%2C607&#038;ssl=1\" alt=\"\" width=\"907\" height=\"607\" data-recalc-dims=\"1\" \/><\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<hr \/>\n<h2>Humanisez votre marque<\/h2>\n<hr \/>\n<p>La tendance des Consom\u2019acteurs est grandissante. En ce sens, nous souhaitons donner plus de sens \u00e0 nos achats. L\u2019essor du fait-main et des circuits courts en est la preuve\u00a0! C\u2019est pourquoi via vos r\u00e9seaux sociaux, l\u2019internaute va chercher \u00e0 en savoir plus sur vous, les coulisses de votre atelier, le visage qui se cache derri\u00e8re vos produits&#8230; Partagez ainsi votre quotidien pour cr\u00e9er une relation de proximit\u00e9 avec de potentiels acheteurs. C\u2019est un atout, c\u2019est vous, c\u2019est votre savoir-faire\u2026 Alors valorisez-le.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<div class=\"su-accordion su-u-trim\">\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Facebook : humaniser la marque<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p><img data-attachment-id=\"4493\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/strategie-digitale-reseaux-sociaux\/facebook-humain\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-humain.png?fit=389%2C381&amp;ssl=1\" data-orig-size=\"389,381\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Facebook &#8211; humain\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-humain.png?fit=300%2C294&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-humain.png?fit=389%2C381&amp;ssl=1\" loading=\"lazy\" class=\"wp-image-4493 size-full aligncenter\" src=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/Facebook-humain.png?resize=389%2C381&#038;ssl=1\" alt=\"\" width=\"389\" height=\"381\" srcset=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-humain.png?w=389&amp;ssl=1 389w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-humain.png?resize=300%2C294&amp;ssl=1 300w\" sizes=\"(max-width: 389px) 100vw, 389px\" data-recalc-dims=\"1\" \/><\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<hr \/>\n<h2>Misez sur le visuel pour valoriser vos publications<\/h2>\n<hr \/>\n<p>Les r\u00e9seaux sociaux et internet plus globalement sont des sources d\u2019information en continu. Face \u00e0 la multiplication des contenus, le regard va r\u00e9aliser un traitement rapide et instantan\u00e9. Et oui, internautes que nous sommes, nous pr\u00e9f\u00e9rons l\u2019image aux grands discours. C\u2019est pourquoi nous vous recommandons de valoriser les visuels sur vos publications.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<blockquote><p><strong><img data-attachment-id=\"4382\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/definir-ses-profils-de-livraison\/conseils\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-orig-size=\"80,80\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conseils\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4382 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?resize=80%2C80&#038;ssl=1\" alt=\"Conseils Un Grand March\u00e9\" width=\"80\" height=\"80\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<p>Les r\u00e9seaux sociaux sont \u00e9galement l\u2019occasion de mettre en avant votre image de marque et votre identit\u00e9 visuelle. Veillez donc \u00e0 garder une belle homog\u00e9n\u00e9it\u00e9 dans vos publications\u00a0: ton des textes, photos, r\u00e9gularit\u00e9\u2026<\/p><\/blockquote>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<div class=\"su-accordion su-u-trim\">\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Facebook : favoriser le visuel<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p><img data-attachment-id=\"4492\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/strategie-digitale-reseaux-sociaux\/facebook-visuel\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-visuel.png?fit=388%2C508&amp;ssl=1\" data-orig-size=\"388,508\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Facebook &#8211; visuel\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-visuel.png?fit=229%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-visuel.png?fit=388%2C508&amp;ssl=1\" loading=\"lazy\" class=\"wp-image-4492 size-full aligncenter\" src=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/Facebook-visuel.png?resize=388%2C508&#038;ssl=1\" alt=\"\" width=\"388\" height=\"508\" srcset=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-visuel.png?w=388&amp;ssl=1 388w, https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-visuel.png?resize=229%2C300&amp;ssl=1 229w\" sizes=\"(max-width: 388px) 100vw, 388px\" data-recalc-dims=\"1\" \/><\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<hr \/>\n<h2>Organisez votre communication avec un planning \u00e9ditorial<\/h2>\n<hr \/>\n<p>Pour r\u00e9ussir votre strat\u00e9gie sur les r\u00e9seaux sociaux, vous devrez \u00eatre constant et publier du contenu (tr\u00e8s) r\u00e9guli\u00e8rement. Apr\u00e8s avoir s\u00e9lectionn\u00e9 vos r\u00e9seaux, vous allez pouvoir r\u00e9aliser votre calendrier \u00e9ditorial. Un outil simple et pratique pour vous organiser semaine apr\u00e8s semaine. Bien qu&#8217;il soit tr\u00e8s personnel, il doit comporter au minimum :<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<ul>\n<li>La date et le jour<\/li>\n<li>Le r\u00e9seau social<\/li>\n<li>Le nom de la publication<\/li>\n<\/ul>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p>Sur les r\u00e9seaux sociaux, m\u00eame si chaque cas est unique, quelques r\u00e8gles peuvent \u00eatre appliqu\u00e9es (et adapt\u00e9es bien-s\u00fbr)\u00a0! Testez diff\u00e9rents horaires sur des publications similaires pour avoir une id\u00e9e du moment id\u00e9al qui vous apportera des vues et de l&#8217;engagement.<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n\n<table id=\"tablepress-3\" class=\"tablepress tablepress-id-3\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">&nbsp;<\/th><th class=\"column-2\">Jours \u00e0 privil\u00e9gier<\/th><th class=\"column-3\">Moments \u00e0 \u00e9viter<\/th><th class=\"column-4\">Meilleurs horaires<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><img src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/facebook.png?resize=40%2C40&#038;ssl=1\" alt=\"facebook - Un Grand March\u00e9\" width=\"40\" height=\"40\" class=\"alignnone size-full wp-image-740\" data-recalc-dims=\"1\" \/><\/td><td class=\"column-2\">Mercredi et jeudi<\/td><td class=\"column-3\">Le week-end<\/td><td class=\"column-4\">Entre 13h et 16h<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><img src=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/instagram.png?resize=40%2C40&#038;ssl=1\" alt=\"instagram - Un Grand March\u00e9\" width=\"40\" height=\"40\" class=\"alignnone size-full wp-image-737\" data-recalc-dims=\"1\" \/><\/td><td class=\"column-2\">Lundi<\/td><td class=\"column-3\">Pendant les horaires de travail<\/td><td class=\"column-4\">Avant 9h et apr\u00e8s 18h<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><img src=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/43-twitter-512.png?resize=40%2C40&#038;ssl=1\" alt=\"twitter - Un Grand March\u00e9\" width=\"40\" height=\"40\" class=\"alignnone size-full wp-image-736\" data-recalc-dims=\"1\" \/><\/td><td class=\"column-2\">Du lundi au jeudi<\/td><td class=\"column-3\">Les vendredi apr\u00e8s 15h et tous les jours apr\u00e8s 20h<\/td><td class=\"column-4\">De 9h \u00e0 15h et de 17h \u00e0 18h<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><img src=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/pinterest.png?resize=40%2C40&#038;ssl=1\" alt=\"Pinterest - Un Grand March\u00e9\" width=\"40\" height=\"40\" class=\"alignnone size-full wp-image-742\" data-recalc-dims=\"1\" \/><\/td><td class=\"column-2\">Vendredi<\/td><td class=\"column-3\">Pendant les horaires de travail<\/td><td class=\"column-4\">15H<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3 from cache -->\n<p style=\"text-align: right;\"><em>Source : <a href=\"http:\/\/www.webmarketing-conseil.fr\/quel-meilleur-moment-publier-les-reseaux-sociaux\/\">webmarketing-conseil.fr<\/a><\/em><\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<hr \/>\n<h2>Faites des bilans r\u00e9guliers<\/h2>\n<hr \/>\n<p>Pour affiner le type de publication que vous devez mettre en avant, pas de secret, il faut tester ! En ce sens, vous allez pouvoir analyser les publications qui ont eu le plus de retours. Est-ce la qualit\u00e9 de la photo\u00a0? Le texte\u00a0? Les hashtags\u00a0? Le jour et l\u2019heure de publication\u00a0?<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<hr \/>\n<h2>Interagissez avec votre public<\/h2>\n<hr \/>\n<p>Les r\u00e9seaux sociaux, comme leur nom l\u2019indique, sont des espaces de dialogue et d\u2019\u00e9change. Du chat en ligne aux commentaires sur vos publications, soyez r\u00e9actif et r\u00e9pondez rapidement aux demandes et interactions de votre public. L\u2019id\u00e9al pour humaniser votre marque\u00a0!<\/p>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<blockquote><p><span style=\"color: #4bbecf;\"><strong><img data-attachment-id=\"4382\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/definir-ses-profils-de-livraison\/conseils\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-orig-size=\"80,80\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conseils\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?fit=80%2C80&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-4382 size-full\" src=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2019\/09\/conseils-e1607435336472.png?resize=80%2C80&#038;ssl=1\" alt=\"Conseils Un Grand March\u00e9\" width=\"80\" height=\"80\" data-recalc-dims=\"1\" \/><\/strong><\/span><\/p>\n<p>Dans votre cr\u00e9ation de contenu, pensez \u00e0 cr\u00e9er des publications interactives\u00a0! Un sondage, un concours, un avis \u00e0 donner\u2026 autant de moyens de favoriser l\u2019engagement et d\u2019en savoir plus sur les attentes de vos clients.<\/p><\/blockquote>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<div class=\"su-accordion su-u-trim\">\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Facebook : favoriser l'engagement<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p><img data-attachment-id=\"4491\" data-permalink=\"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/strategie-digitale-reseaux-sociaux\/facebook-engagement\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-engagement.png?fit=392%2C552&amp;ssl=1\" data-orig-size=\"392,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Facebook &#8211; engagement\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-engagement.png?fit=213%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-engagement.png?fit=392%2C552&amp;ssl=1\" loading=\"lazy\" class=\"wp-image-4491 size-full aligncenter\" src=\"https:\/\/i1.wp.com\/www.ungrandmarche.fr\/blog\/wp-content\/uploads\/2017\/09\/Facebook-engagement.png?resize=392%2C552&#038;ssl=1\" alt=\"\" width=\"392\" height=\"552\" srcset=\"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-engagement.png?w=392&amp;ssl=1 392w, https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/Facebook-engagement.png?resize=213%2C300&amp;ssl=1 213w\" sizes=\"(max-width: 392px) 100vw, 392px\" data-recalc-dims=\"1\" \/><\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Au quotidien, votre strat\u00e9gie digitale sur les r\u00e9seaux sociaux va vous permettre d&#8217;interagir avec votre public et de promouvoir votre notori\u00e9t\u00e9 sur le net. Avec quelques astuces, devenez de v\u00e9ritables community managers ! Connectez le [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[140,153],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-content\/uploads\/2017\/09\/blog-reseaux-sociaux-header-1.jpg?fit=2000%2C800&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paLiV3-c1","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/posts\/745"}],"collection":[{"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/comments?post=745"}],"version-history":[{"count":14,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/posts\/745\/revisions"}],"predecessor-version":[{"id":4494,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/posts\/745\/revisions\/4494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/media?parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/categories?post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ungrandmarche.fr\/guide-du-vendeur\/wp-json\/wp\/v2\/tags?post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}